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adidas presented the shoe model "the box"

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01/04/2024

After the success of the viral projects of the MSCHF art group, every brand tries to gain as much publicity as possible on the Internet by creating silly but interesting models of their product. Adidas followed this path and made shoes from its classic box. Apparently, the company decided to take such a desperate step against the background of losses in the previous year, which the brand suffered for the first time in 30 years.

However, this may just be a joke of the company. Why not, if we write like this, it works.

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