Kachorovska has presented the second short film from its "In the Mood for Love" campaign. This season, the main source of inspiration for Creative Director Alina Kachorovska and the Kachorovska design studio was Wong Kar-wai’s cult film "In the Mood for Love@. Its intimate aesthetic, beauty of subtle nuances, and understated emotionality became the foundation for the communication campaign for the new collection — a series of three short films created by the brand’s director and art director, Maryna Shkrabaliuk. The second film in the series was released at the end of April.
The new film stars Ukrainian model Iryna Koshman, who once worked as a chemistry teacher. At the heart of the story is a fitted sand-colored suit, which became the starting point for the director’s concept. “To me, it was associated with restraint and the kind of clothing you might wear to work at a large corporation. But I wanted to show that behind all the suits and social roles, we remain simply human — a little awkward, imperfect, and fragile,” says Maryna Shkrabaliuk.
The cinematic approach continues the idea behind the Kachorovska collection, built around love for people, everyday life, and ourselves. “I was captivated by this quietness, the beauty of subtle nuances, and a femininity that needs no grand statements,” says Alina Kachorovska. “I want to stay in this mood — in love with those around us, with what matters, with ourselves, and with the very feeling of emotional uplift that gives us the strength to move forward and move the world around us.”
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