The new winner of the UAH 100,000 prize is Ukrainian fashion brand APSARA, founded by designer Yuliia Psarova. APSARA is a conceptual fashion brand built around the principles of authenticity and minimalist aesthetics. The brand also embraces sustainability, integrating responsible practices into its creative and production processes.
As part of Ukrainian Fashion Week, APSARA presented its new collection, *The Ascension of Apsara*, exploring the moment when an inner experience takes shape. “The image of Apsara — a celestial dancer and spirit who lives in streams and clouds — finally descends from the heavens this time. In the new collection, it is reinterpreted through the themes of ascension, transformation, and the cyclical nature of existence,” says Yuliia Psarova, designer and founder of APSARA.
The winner of the Kachorovska Emerging Brands Prize is selected by the Kachorovska team, led by Alina Ocheretiana, co-founder and CEO of Kacho Group and Creative Director of Kachorovska. This year, Ocheretiana personally presented the award to the winner on the final day of Ukrainian Fashion Week.
“This year’s Fashion Week took place under extremely challenging circumstances. Despite this, choosing among so many worthy candidates was not easy. But the light, warmth, lightness, and beauty we felt in APSARA’s collection brought a much-needed sense of light and hope. That is why this year we decided to award the Kachorovska Emerging Brands Prize to Yuliia Psarova and direct the grant toward the brand’s further development,” says Alina Ocheretiana, CEO of Kacho Group and Creative Director of Kachorovska.
The grant may be used to expand production capabilities, purchase professional software, participate in international showrooms, fund educational programs for designers and team members, purchase materials, support digital marketing, or produce a professional shoot of the completed collection.
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