"Kyivska Troianda" is more than just a name. It’s a nod to the youth dance pavilion nestled in Khreshchatyi Park, where our parents once spent their evenings and first romances were born. It’s a crisp pastry with fruit filling — originally from Poland, but so beloved in Kyiv that it took on the city’s name. And now, it’s a limited-edition capsule collection, created exclusively for TSUM Kyiv, inspired by the elegance and spirit of Kyiv’s women.
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This collection will evolve over the year, growing like a rose in bloom — reminding you to love yourself and your city.The first drop includes shoes, apparel, and accessories. Among the footwear highlights: Nina sandals with a 7cm heel, available in red, ivory leather, and satin with a bold print, and Norita, with a striking 10cm heel, offered in the same palette.Both are named after varieties of red roses.You’ll also find Bowley sneakers in ivory and soft pink leather, detailed with contrasting edge painting.
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The apparel selection features: an ivory trench with a statement rose print on the back — drawn in lipstick, a sheer plaid skirt with soft rose overlays, a graphic bodysuit, and a classic polos in pink and ivory.
The accessory line includes: сotton baseball caps in soft pink and ivory, and leather rose-shaped necklace — delicate, sculptural, and statement-making.
The rose prints, central to the collection, were created by Ukrainian artist Danik Manzhos, using traditional mediums — lipstick, markers, and paint — to preserve texture and the feel of something hand-drawn. These sketches were then digitized and woven into the soul of the collection.
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The campaign is also an ode to the city — its memory, transformation, and rhythm.Model and founder of Nadiia World, Nadiia Shapoval, takes us through iconic Kyiv landmarks — from Trukhaniv Island and the Pedestrian Bridge to the chess corner in Shevchenko Park. Photography was led by Andriy Grey, and video by director Andriy Khimich.
But this capsule isn’t just about what you wear — it’s also about what you taste.
In collaboration with Zavertailo Bakery, Kachorovska presents a modern dessert called “Kyivska Troianda” — a treat designed to evoke sweet, joyful memories of the city. The pastry will be available in Zavertailo bakeries starting May 25.
Even more meaningful: 10% of the dessert’s proceeds will be donated to support the recovery of wounded Ukrainian soldiers. This is our Kyiv. Bold, tender, resilient — and always in bloom.
