This season, Kachorovska takes a closer look at ERNESTINA’s unexpected owners — men who choose a spacious, functional, and comfortable bag to keep up with their everyday rhythm. Through the #hisernestina campaign, the brand explores how a design created as an extension of its women’s line can naturally become part of a men’s wardrobe. The project’s protagonists are Kachorovska bag designer Vladyslav Penchuk and retail designer Max Palienko.
ERNESTINA was born from the brand’s bestseller, ERNA — whose full name is, in fact, Ernestina. The story of the model began with an attempt to create an oversized version of ERNA, but gradually evolved into a search for a new silhouette. A glimpse of the bag’s inner flap sparked the idea of bringing it to the outside, while two handles and the signature duck-foot-shaped clasp became the finishing details. The clasp has since become one of ERNESTINA’s defining features.
This season, Kachorovska has reduced the size of the model, making it more versatile for different heights and everyday scenarios. At the same time, ERNESTINA remains spacious enough to carry everything needed throughout the day — from work essentials to spontaneous purchases.
“ERNESTINA is a story of exploration, experimentation, and unexpected solutions that have made it one of the most intriguing designs in our collection,” says Kachorovska designer Vladyslav Penchuk.
Today, ERNESTINA goes beyond its original purpose, demonstrating the versatility of its design: chosen by both women and men, it adapts effortlessly to different lifestyles. It holds your essentials, your plans, and your pace — while remaining simple in the best possible sense of the word.
Follow the campaign’s protagonists and discover new stories under the hashtag #hisernestina.
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