This spring, Kachorovska takes to the big screen with its new communication campaign, In the Mood for Love. Inspired by Wong Kar Wai’s cult film of the same name, the campaign draws on its intimacy, beauty of subtle nuances, and a sense of femininity expressed without grand statements.
“We want to stay in this mood — in love with those around us, with what truly matters, with ourselves, and with that very feeling of emotional elevation that gives us the strength to keep moving forward and to move the world around us,” says Kachorovska Creative Director Alina Kachorovska.
The cinematic narrative continues with a series of three short films to be released throughout spring 2026. The first, starring actress Anastasiia Karpenko — a laureate of Ukraine’s national Golden Dzyga Award and a prize winner at the Locarno Film Festival — is already available online. The film was directed by Andrii Khimich, with Kachorovska Art Director Maryna Shkrabaliuk serving as creative lead.
“The first of three chapters in our improvised anthology is an homage to Wong Kar Wai’s film. It all began with an old Chinese restaurant in central Kyiv — I saw in it the perfect setting for a story where the entire plot is carried by nothing more than the heroine’s smile,” says Maryna Shkrabaliuk.
 |  |
 |  |
