This week, Rebecca, Kachorovska’s all-time bestseller and one of the most recognizable examples of Ukrainian fashion design, surpassed 10,000 units sold. Since its launch in April 2024, the style has remained a favorite among fashion insiders in Ukraine and beyond. To date, more than 5,700 Rebecca Baguette bags and over 4,300 Rebecca Grande bags have been sold.
The idea for Rebecca was born while working on a festive collection. The unexpected source of inspiration for its silhouette was a folded McDonald’s paper bag. Designer Vladyslav Penchuk reimagined its shape, adding distinctive volume to the construction. The clutch was later transformed into an everyday bag: at Alina Kachorovska’s insistence, it was fitted with a long double strap that can be adjusted with knots. This functionality became one of Rebecca’s defining features.
The bag’s popularity quickly extended beyond Ukraine. In July 2024, Olena Zelenska was spotted carrying a dark brown Rebecca during an official visit to Ireland, after which the style became known in stores as the “First Lady’s bag.” This year, Rebecca has also gained popularity among male customers.
In just two years, Rebecca has become the subject of numerous interpretations and copies by Ukrainian and international brands. Meanwhile, Kachorovska continues to develop the original design: this year, it received a natural suede lining and a new duck-foot-shaped clasp with an integrated magnet.
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